About Nie E De Coffee

EDE COFFEE – THE JOURNEY OF SOMEONE WHO DARED TO LEAVE TO BEGIN

There are some decisions… that not everyone dares to make.

Y Pot Nie – an Ede man, who once wore a white lab coat, graduated from medical school, and worked in a hospital for four years. A stable job, a career many people dream of. But inside him… there was always a question:

“"I was born from this land..."

So what will I leave behind for my own land?”

His family was very poor; they owned a coffee plantation, but life was still a struggle. They had the coffee, but its value was... nonexistent.

And he realized: If things didn't change, everything would remain the same. One day, he decided to leave his white lab coat. Not because he couldn't do it, but because he wanted to do something bigger for his family and his village.

He started from scratch.

No instructor.

No one to guide us.

No one offered advice.

All you need is: Willpower – Belief – And a burning desire to change your life.

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In the early days… He learned to roast coffee by using the pan roasting method his grandmother taught him. And then…

Fail once…five times…ten times…twenty times.

The coffee burned, the coffee spoiled, the coffee didn't sell, but he didn't give up.

Because he understands:

“"Every failure… is one step closer to success."”

Each day – a lesson.

Every mistake is a learning experience.

Gradually… he came to understand coffee beans better, to understand temperature, to understand time, and even to understand the heart of the coffee maker.

When he started to succeed…other bad things appeared: envy, contempt, suspicion…

People say:

“"Can it do it?"”

“"Spending all day playing games with coffee..."”

“"You quit being a doctor to do this?"”

Those words didn't discourage him; on the contrary…they made him stronger.

He didn't prove it with words, he proved it with results.

And then, as things started to take shape, as the coffee improved, as customers returned,

Then something strange happened: those who had doubted… turned around, those who had disbelieved… began to believe.

It's not about winning or losing, but about working together to build a coffee value chain for our own village.

EDE COFFEEIt was created.

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It wasn't due to luck, it wasn't due to large capital, it wasn't due to support.

And from:

Starting from nothing, facing numerous failures, and persevering every day.

Today…Looking back on that journey, Y Pot Nie understands one thing:

“"Achievement doesn't come from a single leap forward..."

"It comes from repeated effort every day."”

And if you're reading this far…

You might also be facing a choice.

Safe…or groundbreaking? Y Pot Nie chose to break through, and he proved that:

No matter where you start… all you need is the courage to think, the courage to act, and the courage to take action…

You can absolutely rewrite your life.

EDE COFFEE – MORE THAN JUST COFFEE – IT'S A JOURNEY.

From all those months of perseverance…Ê ĐÊ COFFEE was officially launched on August 15, 2019.

Not a flashy beginning, but a milestone of unwavering belief.

From one person…Now it's an entire community.

EDE COFFEE It's not just about making coffee.

Rather, it's about creating value together – enhancing value – and preserving value on our own land.

Let's begin reconnecting values for the Ede people – from individual households, from individual coffee plantations, to individual villages.

The days of "growing coffee but remaining poor" are over...

Each coffee bean is carefully selected, each process is meticulously controlled, and each product carries a true story.

And today…

Ê ĐÊ COFFEE has developed more than 15 lines of quality coffee products – suitable for everyone from beginners to coffee connoisseurs.

From traditional, richly flavored tastes to modern, internationally-standardized styles. But no matter which style it is…

But inside, one thing remains unchanged:

👉 Genuine quality – Genuine dedication – Genuine people.

If you choose Ê ĐÊ COFFEE…You're not just buying a product.

You are:

✔ Contributing to supporting the Ede ethnic minority.

✔ Contributing to building a sustainable value chain

✔ Contributing to continuing a journey… from zero.

Ê ĐÊ COFFEE – You'll love it after just one sip.

EVERY MORNING… IS ALWAYS NEW.

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Heritage Recipe Smoked Coffee

The breath of mother's hearth

There are certain scents…
just a fleeting glance
That's enough to evoke a whole region of memories.

To me,
It's the smell of wood smoke mingling with the aroma of my grandmother's hand-roasted coffee amidst the mountains and forests of the Central Highlands.

When I was a child,
Every time I followed her back from the coffee plantation,
What I look forward to most is sitting by the fireplace.

My grandmother was wearing a traditional Ede outfit.,
Hands calloused by the years gently stir each batch of coffee in the old pan.

The fire crackled.
Kitchen smoke rises and mixes with the rich aroma of coffee.

That aroma was unlike any coffee I had ever known.

It has a slightly stronger flavor reminiscent of robusta beans from the Central Highlands.
It has a rustic feel reminiscent of a traditional wood-fired stove from the countryside.
And there's also that warm feeling of family affection.

I didn't understand back then...
Why did my grandmother always roast coffee using firewood instead of more modern methods?.

Until I grew up,
Travel to more places, drink more kinds of coffee…
I just realized:

There are certain values that cannot be created by machines.
> And it is created from memories, time, and genuine feelings.

And that's the reason.
Ede Coffee Smoked coffee.

It's not just a product.
Rather, it's our way of preserving the childhood flavors of the Central Highlands.

Smoky coffee has a distinctive aroma reminiscent of old-fashioned hand-roasted coffees — rich, deep, and with a subtle, alluring smoky aftertaste.

Each sip of coffee is more than just about the taste.
And it's also a feeling:

* To sit by the fireplace.
* I enjoyed listening to her tell stories.
* To slow down amidst such a fast-paced life.

Some people say coffee is for staying awake.

But with Ê ĐÊ Coffee,
Coffee is also a way for people to remember their roots.

Today,
Among the many modern flavors out there,
Smoked coffee retains the rustic spirit of the Central Highlands — authentic, profound, and full of emotion.

""Ede Smoked Coffee""

A little smoke.
A few memories.
A touch of the Central Highlands in every sip.

""One sip and you'll be hooked!""

Unique Fusion Durian Coffee

Inspired by her habits

“"Why durian?"”
Because durian is like the journey of people who dare to live differently.
Not everyone understands this right away.
But once you've felt it… you'll remember it forever.
The journey to create this product began with the story of its founder, Ê ĐÊ Coffee – an Ê Đê man who graduated from medicine and worked in a hospital for four years.
A stable job.
A future that many people dream of.
But deep down, he always had one thought:
“"If I were born in this Central Highlands region..."
"Then we must do something for our own homeland."”
He returned to Dak Lak.
Let's start again with the family's coffee beans.
I learned to roast coffee using an old pan passed down from my grandmother.
I failed many times.
There were times when I was almost penniless.
But it was also those days that shaped the spirit of Ê ĐÊ Coffee today:
Don't be afraid to be different.
Don't be afraid to start over.
Don't be afraid to try things no one else has dared to do.
And then…
The idea of combining coffee with durian was born.
The intense bitterness of Central Highlands coffee blends with the rich, distinctive aroma of durian to create a unique sensation — strong, individualistic, yet captivating.
It's not just a cup of instant coffee.
This is the story about:
* A young person who dares to leave their comfort zone.
* A brand that embodies the Ede identity.
* And a journey of transforming the seemingly "impossible" into a unique mark.
""One sip and you'll be hooked!""
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Unique Fusion Taro Coffee

Inspired by her habits

As a child, amidst the mountains and forests of the Central Highlands,
Cold mornings are when the whole family gathers around the fireplace.
The aroma of hot, fragrant taro blends with the scent of hand-roasted coffee from my grandmother's old pan...
It has become an unforgettable part of my memory.
Months and years passed,
Things gradually changed.
But there are some scents that only require a light touch…
It's like my whole childhood is coming back.
And that's why this product was created.
Ê ĐÊ Coffee aims to create a type of coffee that not only helps you stay alert,
It also brings a sense of healing to the soul.
The rich, robust flavor of Central Highlands coffee, combined with the light, creamy, and subtly fragrant taste of taro, creates a truly unique experience—soft, delicate, yet full of depth.
Not as strong as many other coffee varieties.
But the more I drank… the more I felt drawn to it.
Similar to the journey of the Ede people:
Simple, sincere, unpretentious…
but always leave a lasting impression with genuine value.
Behind every cup of taro-flavored instant coffee is the story of a young person who left a stable job to return to their hometown, start over with their family's coffee beans, and take the Ede ethnic identity further through their own creativity.
Someone once said:
"If you want to go far… you have to create something that makes others remember you."“
And Ê ĐÊ Coffee believes that:
Sometimes, what touches the customer's heart isn't something overly complicated…
It's not just a feeling of familiarity, but also a sense of wanting to return again.
## Instant Coffee with Taro Flavor
A touch of sweetness.
A touch of nostalgia.
A touch of the Central Highlands in every sip of coffee.
""One sip and you'll be hooked!""

Unique Fusion 688 Coffee

688 INSTANT COFFEE – A SYMBOL OF ASPIRATION FOR EXCELLENCE

Amidst the vast, sun-drenched, and windswept Tây Nguyên (Central Highlands) region,
There was an Ede boy who once stood between two choices:
On one hand, there's the stable life with a white lab coat after years of studying medicine and working in a hospital.
On one side is a perilous journey with the coffee beans of our homeland.
And he chose to start over.
There were nights when I roasted coffee until dawn.
There have been times when we lost everything because of failed roasting batches.
There are times when all that remains is the belief that:
"The Ede people must have a coffee brand that bears their own unique mark."“
And then…
**688 Instant Coffee** was born.
The number "688" is not simply a name.
It represents the spirit:
* Develop.
* Sustainable.
And keep moving forward.
688 represents people who dare to dream big from a small land.
It is the aspiration to bring Central Highlands coffee further into the international market.
It is the spirit of not giving up in the face of difficulties.
Each sachet of 688 instant coffee is made from carefully selected coffee beans from the Central Highlands, combined with modern production technology to retain the rich aroma and strong sensation in every sip.
Quick.
Convenient.
But it still retains the unique character of Ede coffee.
It's not just a cup of coffee to start the day.
It also serves as an inspiration for those who are striving every day to change their lives.
Because Ê ĐÊ Coffee believes that:
Your background doesn't determine your future.
Just dare to begin… any journey can go far.
Today, 688 instant coffee is not only available domestically,
It also brings the image of the Ede ethnic identity to many international partners and customers.
Each cup of coffee tells a story.
Each flavor is a journey.
## Instant Coffee 688
Unleash your energy.
Awaken your aspirations.
Bringing the unique identity of the Central Highlands to the world.
""One sip and you'll be hooked!""
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Unique Fusion Robusta coffee

THE ROBUSTA COFFEE STORY – MEMORIES WITH GRANDMA

Amidst the vast, sun-drenched, and windswept Tây Nguyên (Central Highlands) region,
There was an Ede boy who once stood between two choices:
On one hand, there's the stable life with a white lab coat after years of studying medicine and working in a hospital.
On one side is a perilous journey with the coffee beans of our homeland.
And he chose to start over.
There were nights when I roasted coffee until dawn.
There have been times when we lost everything because of failed roasting batches.
There are times when all that remains is the belief that:
"The Ede people must have a coffee brand that bears their own unique mark."“
And then…
**688 Instant Coffee** was born.
The number "688" is not simply a name.
It represents the spirit:
* Develop.
* Sustainable.
And keep moving forward.
688 represents people who dare to dream big from a small land.
It is the aspiration to bring Central Highlands coffee further into the international market.
It is the spirit of not giving up in the face of difficulties.
Each sachet of 688 instant coffee is made from carefully selected coffee beans from the Central Highlands, combined with modern production technology to retain the rich aroma and strong sensation in every sip.
Quick.
Convenient.
But it still retains the unique character of Ede coffee.
It's not just a cup of coffee to start the day.
It also serves as an inspiration for those who are striving every day to change their lives.
Because Ê ĐÊ Coffee believes that:
Your background doesn't determine your future.
Just dare to begin… any journey can go far.
Today, 688 instant coffee is not only available domestically,
It also brings the image of the Ede ethnic identity to many international partners and customers.
Each cup of coffee tells a story.
Each flavor is a journey.
## Instant Coffee 688
Unleash your energy.
Awaken your aspirations.
Bringing the unique identity of the Central Highlands to the world.
""One sip and you'll be hooked!""
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Unique Fusion Arabica coffee

THE STORY OF ARABICA COFFEE – FROM MISUNDERSTANDING TO A JOURNEY OF PROVING ITS TRUE VALUE

Some stories don't begin with success…
but through a misunderstanding.

The first day my family drank arabica coffee,
Everyone thought the coffee had been sitting there for too long.

Because its taste is… slightly sour.

In the minds of many people back then,
Good coffee should be strong, powerful, and bitter.

Therefore, when drinking arabica,
The whole family started arguing.

Someone said:

"The coffee is spoiled."“

Someone said:

"What kind of recipe is this? It's so sour!"“

That moment will stay with me forever.

Not because I'm sad.
Because I realized:

There are many true values in this world…
Without sufficient understanding, it's very easy to make wrong judgments.

And the same goes for arabica coffee.

The sour taste of arabica coffee is not due to spoiled coffee beans.
And that's the natural flavor created from:

* Altitude of the growing region.
* Cold climate.
The ripe fruit is carefully tended to.
And the preparation process is very meticulous.

Behind every cup of arabica coffee lies a long and meticulous process of care.

From the moment the plant begins to flower…
until each ripe red coffee cherry is hand-picked.

Farmers need to be more patient.
Take better care of it.
Be more selective.

Arabica isn't as strong from the first sip as robusta.
But the slower you drink… the more you can appreciate the depth and subtlety within.

Also from that day,
I said to myself:

"I have to prove to everyone that arabica isn't bad coffee..."
"It is a type of coffee with very special value."”

And so the journey began.

I'm learning more about coffee.
Learn about the source of the raw materials.
Regarding the roasting method to preserve the aroma and distinctive flavor of Arabica coffee.

And so today,
Each cup of Arabica coffee at Ê ĐÊ Coffee is more than just a product.

But it proves one thing:

Don't judge something based solely on your first impression.

Because there are certain values…
The more you understand, the more you appreciate it.

""EA DE ARABICA COFFEE""

Exquisite in every flavor.
Created through the care and patience of an entire journey.

""One sip and you'll be hooked!""

Unique Fusion Coffee Mix 2

THE STORY OF MIX2 COFFEE – WHEN TWO PERSONALITIES CREATE A PERFECT FLAVOR

There are things in life…
You don't need to be alike to be able to stay together for a long time.

And the same goes for coffee.

In the past, there were always two types of coffee drinkers in my family.

A person who likes robusta — really bold, really strong, something that will wake you up immediately.
Others prefer arabica — it's more aromatic, lighter, and has more depth in flavor.

Every time we make coffee, it's a debate:

"Coffee tastes best when it's strong."“
"No, the coffee should be aromatic and have a deep aftertaste to be considered authentic."“

I used to think:
Why should you choose between two types of coffee?

Because life itself isn't just one color.

Robusta coffee is as strong as the people of the Central Highlands, enduring the sun and wind of the vast forests.
Arabica is as delicate as the cool mornings in the highlands of Cau Dat.

On one side is energy.
On one side are emotions.

And then…
The idea for creating **Mix2** was born.

The purpose is not to detract from the unique characteristics of each type of coffee.
But so that both can shine in the most perfect way.

Ede Coffee They have chosen a special blend ratio of robusta and arabica to create a unique flavor:

Rich in flavor but not harsh.
Deeply fragrant yet full of energy.
* Powerful yet easy to drink every day.

Mix2 is like the journey of my own life.

There are days when robusta coffee overcomes difficulties with strength.
There are also days when the delicate texture and depth of the arabica are needed.

And I realized:

The best thing isn't trying to be like someone else.
Rather, it's about knowing how to combine the best values to create your own perfect version.

Each coffee bean in Mix2 is carefully selected from the Central Highlands and Cau Dat regions, roasted in a unique style to maintain the perfect balance between aroma and flavor.

It's not just an easy-to-drink cup of coffee.
Rather, it's the blending of two personalities on the same journey.

Today, Mix2 has become the choice of many coffee lovers because:

* Strong enough to start the day.
* Fragrant enough to be remembered long after each sip.
* And it's balanced enough so that everyone can appreciate the unique character of Ê ĐÊ Coffee.

""Ede Mixed Coffee""

A perfect blend of strength and sophistication.
A flavor for those who always seek a balance between energy and emotion.

""One sip and you'll be hooked!""

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Product List

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Civet Coffee 100g

1.200.000 

Directions

Knowledge and News

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Y Pot Nie and the Ede Café brand.

Y Pốt Niê là một trong số ít doanh nhân trẻ dân tộc Ê đê, mạnh dạn khởi nghiệp và thành công với thương hiệu

Certification

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