Civet Coffee 100g

Description

1. Key Features

• It is one of the types of coffee the rarest and most expensive in the world.
• Created through the process of:
  • Civets eat ripe coffee berries.
  • Naturally fermented seeds in the digestive system
• After processing → the profile is formed:
  • Deep, complex fragrance
  • Taste Smooth - silky - almost no bitterness or harshness.
  • A subtly sweet, lingering aftertaste.
• Ratio of ripeness 100%
• The farm in Ede province harvests 30kg of civets per year.

Experience:
Smooth – Elegant – Refined – Classy

2. Origin & Process

• Harvested from the region Central Highlands – Dak Lak
• Procedure:

1. Choose naturally ripened coffee cherries.
2. Weasel eating and digestion
3. Collection – cleaning – re-fermentation
4. Roasted to high standards.

👉 Key differences:

• The enzymes in ferrets' bodies help to:
  • Reduce bitterness
  • Enhances smoothness and provides a distinctive fragrance.

3. Roasting Temperature (Roasting Profile)

🔥 Medium Roast (Recommended – Premium)

• Temperature: 200 – 210°C
  👉 Retained:
• Natural fragrance
• Characteristic smoothness
• A delicate aftertaste

🔥 Medium-Dark Roast (Vietnamese Style)

• Temperature: 210 – 220°C
  Flavor:
• Darker
• Less sour
• More accessible

4. Style of enjoyment

• Brewing with a filter → slowly, savor the full flavor.
• Pour over → brings out the fragrance
• Do not make it too strong or add too much sugar.

Suitable for:

• Coffee connoisseur
• Luxury gifts
• International visitors

5. Product Positioning (VERY IMPORTANT)

👉 This is not coffee for everyday drinking.
This is “"Experience - Class - Story"”

Role:

• Increase brand value
• Create a flagship product.

Suitable as a VIP gift.